Mobile e-commerce industry in China is rapidly growing.

According to the report by iResearch, the market scale of mobile e-commerce in China was 6.67 billion RMB as of Q1,2012.

Its revenue has increased 530.1% year on year, and has increased 25.7% compared to previous period.


Although first quater is generally off-season for the electronic commerce in China, but its revenue beyond the mobile add-value service, and its revenue was the top share of mobile internet industry.

* mobile e-commerce : 42.0%
* mobile add-value service : 41.5%
* mobile game : 8.7%
* mobile sales : 7.1%


And its market share by each companies are as follows:

#1 Taobao mobile   72.0%
#2 360buy   7.2%
#3 Vancl     2.2%
#4 Amazon China    1.2%
#5 Dangdang   0.9%
Other  16.5%


Mobile e-commerce industry in China is rapidly growing, but it's only early stage... So we have to keep attention for its trend as before.



Original article => Tech QQ