Alibaba accelerated to promote their own IM tool 'Laiwang' again. They will give 2GB mobile packet to a part of users to promote it.

As I explained before, Alibaba strengthened to promote their own IM tool 'Laiwang'.

And recently, it seems that they accelerated its promotion again, they announced that they will give 2GB mobile packet to a part of their users.

To take this gift, users have to access this site and apply for.
* There is a limitation in this at this time, and the user who can get this gift is only as follows:

- China Unicom users in Jiangsu, Zhejiang and Hunan.
- China Mobile users in Guandong


And on the other hand, Jack Ma repeatedly mentioned about 'Laiwang', and he also said that he is looking forward to battle with WeChat.

Furthermore, they will publish the management tool of the official account for their platform as same as WeChat or Yixin. It seems that they have not published its web site, but they already prepared it on the client side.

I can hardly imagine that Laiwang will close with WeChat as a common IM tool at this time, but Alibaba is the king of the EC market in China. So if they will focus to collaborate IM function and EC, then there may be a way.


Source => Tech Sina, Netease News-1, Netease News-2, TechWeb

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The registered user of Yixin already exceeded 30 million people. Its main users are 16 to 25 years old.

Yixin (EasyChat)  got a good start, and they also continue to increase their users after that, but they officially reported their users already exceeded 30,000,000 people as of Oct. 28.

According to them, Yixin is mainly welcomed by young people, and actually 70 percent of their users are 16 to 25 years old (They are called post-85s or post-90s in China). And its daily active users are 28% of all, and over 32 million information is posted on there in a day.

The official said that they also continue to enhance its function, and at the same time they will also add the attractive new function. For example, they said that they will adopt the mobile payment function or games on their platform.

But I personally think this is an imitation of WeChat, so I think that they should choose the other way with WeChat, for example they recently adopted the international call function. Because they can utilize the infrastructure that China Telecom has.

In China, now Alibaba also strongly promotes their own IM tool 'Laiwang', and the largest electronics retail store in China 'Suning' also have a plan to provide their own IM tool 'Yunxin'. So we cannot take our eyes off of the future trend in this industry.


Source => Netease IT, CNFOL

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