The number of WeChat monthly active users is 271.9 million people, and it increased 124.3% compared to the year-earlier period.

Because Tencent also published their performance reporting in the third quarter, so I would like to introduce some number that is related to social media.

At first, this report said that the monthly active users (MAU) of WeChat was 271.9 million people as of the third quarter.

It increased 124.3% compared to the year-earlier period, and increased 15.3% compared to the previous period.

Tencent haven't published the total number of WeChat registered users since the beginning of this year, so I don't know the actual ratio of active users. According to some source, the total number of WeChat registered users are about 500 million people, so it can be said that the ratio of monthly active users is about 54.3%.


And the other numbers that are related to social media are as follows:

- Monthly active users of IM (* It means 'QQ') were 815.6 million people.
(It decreased 0.4% compared to the previous period, and increased 4.0% compared to the year-earlier period.)

- The number of the peak simultaneous online IM was 178.2 million people.
(It increased 2.9% compared to the previous period, and increased 6.5% compared to the year-earlier period.)

- Monthly active users of Qzone were 623.3 million people.
(It decreased 0.5% compared to the previous period, and increased 5.1% compared to the year-earlier period.)


Tencent said that they will continuously strive to increase the MAU of WeChat, and they will also strive to get more WeChat users in overseas.

They published the latest version of Android client, but this adding function may be the small evidence of their effort to get more oversea users :)

Source => The performance reporting by Tencent (PDF)

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Tencent dominates more than 65% of mobile instant messenger market in China. The king of IM tool "QQ" is still keeping the top position.

As I explained many times, "Instant Messenger (Chat)" is the most popular internet service in China. According to the recent report by CNNIC, the utilization of chat tool is 84.2% in China, and the hottest chat tool "WeChat" is expected to have more than 500 million users soon.

And it is the most popular for mobile users, and CNNIC said that the utilization of mobile instant messenger is 85.7% as of the end of June.
In a situation like that, Eguan published the market share of mobile instant messenger service in China as follows.

QQ (Tencent)                    38.07%
WeChat (Tencent)           27.97%
Feixin (China Mobile)     18.37%
Yiliao (China Telecom)     4.98%
MSN (Microsoft China)    3.80%
Wangwang (Taobao)         2.38%
Miliao (Xiaomi)                   1.43%

Other     3.00%




The above picture is the market share of the total registered number of mobile instant messenger users.

Recently, WeChat has been the hottest topic in the news related to internet services in China, but the king of IM tool "QQ" is still keeping the top position in this market. As I said above, WeChat is expected to have more than 500 million users soon, but it is said that QQ already has more than 700 million users totally, and a most of QQ users are using mobile devices.


The next picture is the market share of its active users.

QQ (Tencent)                     42.54%
WeChat (Tencent)            23.38%
Feixin (China Mobile)      17.65%
Yiliao (China Telecom)      6.76%
Wangwang (Taobao)         3.07%
MSN (Microsoft China)     2.53%
Miliao (Xiaomi)                   1.08%

Other     2.99%




There are not so much differences with the market share of total users in the ranking, but there is an interesting result.

The difference in the market share between QQ and WeChat is more than the difference of total users. What was this?

Actually, WeChat is rapidly increasing their "registered" users, but I also feel that a lot of people are still usually using QQ more than WeChat. Especially, in the business scene, in the provincial city, the user of the earlier 80's or 70's and so forth.

So I think that these factors are may be reflected as a result.

Anyway, it's a surprising thing that Tencent (QQ + WeChat) is dominating more than 65% of this market.


Well, mobile internet is the hottest topic and the hottest industry in China now, and furthermore mobile instant messenger is one of the hottest among them. We have to continue watching the trend of this as before.


Source => Eguan

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Tencent will hold the partner conference on July 3 in Beijing. They intend to publish the game platform on WeChat.

According to the email from Tencent, they will hold the partner conference on July 3 at the Beijing National Conference Center.

Its conference will be held from 9:30 to 17:30 on July 3. And in the morning, we can attend the session of their corporate strategy or current trend. And in the afternoon, we can choose to attend the one of interesting theme from 5 categories (QQ, Marketing, Game, WeChat and Cloud).

According to the news, Tencent intends to publish the detail of game platform on WeChat. And they also said that they already contracted with Temple Run and Fruit Ninja.

Their rival LINE and KakaoTalk are leading in this area compared to Tencent, but their future action will be worth watching too.


Source => Tencent Partner Conference 2013

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VP of WeChat said "Official Account Admin Platform" is not a marketing platform. What is its intention?

As you know, many companies and organization have used WeChat as a marketing tool to develop or extend Chinese market. And they have already registered the official account on "WeChat Official Account Admin Platform (WOAAP) ".

According to Tencent,  there are hundreds of thousands of official accounts in WOAAP. And there are 30,000 accounts who already got the "V" mark, and 70% of them are the corporate user.


In this situation, in an event, VP of Wechat "Ceng Ming" said that WOAAP is not a marketing platform. What is this intention?

He mainly pointed out the two things.

1. Too much sales information will exhaust the WeChat user.
There is the limitation that the official accounts on WOAAP can post one information in a day, and "V" marked accounts can post two information in a day too. This limitation exists for not let WeChat users be tired of  a large amount of sales information.

As I explained before, they started cleaning up the fallacious official accounts, it also may be related to this.

2. WeChat as a social CRM tool.
Ceng Ming said that WeChat is suitable for managing users, communicating with users and providing customized services to users. He said it is like a social CRM tool.

As an example, he introduced the case study of China Southern Airlines.

As I explained before, China Southern Airline has leveraged WeChat to reply automatically the flight information, the weather in the each place and so forth to their users. Additionally, users can reserve their seat via WeChat now.


Actually, the leading actor is the user of WOAAP, so it's free to use WeChat as a marketing tool. But Tencent recognizes that WOAAP is not a marketing platform, so it may be difficult to expect the marketing feature addition in future.

But api of WOAAP is published on their site, so it may be able to expect that third party vendor develop the tool for becoming convenient for marketing on WeChat.


Source => Sina Tech, DF Daily

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The gallery of TV commercials that Tencent provides for overseas. Their overseas users already exceeded 50 million people.

As I explained before, WeChat formally entered into the Indian market, but they will also establish the subsidiary in Malaysia to enter this market soon.

According to them, WeChat already has one million users in Malaysia, but they already started to provide the TV commercial of the Malaysian version for expanding their users there as follows.


The other version is here.

They mainly are promoting the "Hold-to-Talk" feature as same as the Indian version, but the whole style of this commercial have the clear difference with Indian version.


Now WeChat is provided to the various countries, but let's check the TV commercials that are provided in each country.

- Thailand


- Indonesia


- Philippine

Other version -1 ; Other version -2

- Hong Kong


- Taiwan


- Overseas (It seems that this TV commercial is not for the specific country.)


It's very interesting that there are many various versions by each country, isn't it?


Now WeChat has over 50 million overseas users, but their rival "LINE" has about 105 million overseas users. And LINE already entered into the Chinese market, so we have to keep watching their battle in China and overseas as before.


Source => China Daily

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Tencent published the performance reporting of the first quarter. The active users of WeChat increased to 194.4 million people.

Tencent published the performance reporting of the first quarter this week.

That summary is as follows:

- Gross income  13.55 billion RMB (= 2.18 billion USD)
* It increased 40.4% compared to the last year, and increased 11.5% compared to the last quarter.

- Profit  4.07 billion RMB (= 0.66 billion USD)
* It increased 37.4% compared to the last year, and increased 17.3% compared to the last quarter.


- Instant messenger "QQ" has 825.4 million active users per a month.
* It increased 9.8% compared to the last year, and increased 3.4% compared to the last quarter.
- Peak simultaneous online users of QQ were 173.0 million people.
* It increased 3.3% compared to the last year, and decreased 1.9% compared to the last quarter.


- WeChat has 194.4 million active users.
* It increased 228.4% compared to the last year, and increased 23.1% compared to the last quarter.

- Qzone has 611 million active users.
* It increased 5.9% compared to the last year, and increased 1.4% compared to the last quarter.

The number of Tencent Weibo did not exist in this report.



Tencent still continues to accelerate the overseas deployment of Wechat , but Tencent formally started to provide WeChat to Indian market.

The registered users of WeChat will exceed 400 million people soon, but it seems that the favorable of WeChat continues for the time being.


Source => TechWeb, The performance reporting by Tencent

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The popularization map of WeChat : India, Thailand and Malaysia are the 2nd countries next to China.

Tencent WeChat already started to advance into the oversea market from last autumn, and they already have gotten the constant popularity in some southeast Asian countries.

And today, I would like to introduce the popularization map of WeChat that was reported by Value2020.

Actually, this map is not based on the number of their users, it is based on the condition that include apps ranking and the diffusion rate of smartphone in each countries. But I think that this map is suitable to understand the current situation of WeChat spreading.

WeChat already be welcomed some Asian countries in addition to China. And according to this map, WeChat is especially welcomed in India, Thailand and Malaysia. About the place except Asia, WeChat is welcomed in Mexico, Argentina, England, Spain, South Africa and so forth.


WeChat now already supported the 15 languages in total. (Simplified Chinese, English, Traditional Chinese, Japanese, Korean, Spanish, Italian, Portuguese and so forth.)

WeChat precede to Sina Weibo in the internationalization area at this moment, but the rival of them LINE and KakaoTalk also already started to be welcomed in some of southeast asia.
For the future developments, it's not only needed the language localization, but also is needed the localization of culture, habit, design and so forth.

I would like to keep watching their activity as ever.


Source => Value 2020, Tech in Asia

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Let's start marketing on WeChat(Weixin)! Guidance of managing official account on WeChat.

As I explained before, WeChat is now rapidly increasing their users in China. And many companies already started marketing activity on WeChat, such as Starbucks.

And it's no doubt that other companies who are in the English-speaking countries also would like to start marketing on them, so I would like to introduce how to manage official account on them. 

First, when you would like to manage the official account on WeChat, you have to use the "Public Platform of WeChat(PPoW)".

After accessing the top page of PPoW, you have to click the button of "注册(= Register)". After clicking the button of "注册", a dialog will be appeared as follows.

If you already have a QQ account, please enter the its ID number and password on it. If you still don't have any QQ account, then please click the button of right side "注册信QQ(= Register the new account of QQ)".

*Notice: You cannot use the QQ account that already coupled with the private WeChat ID.

After you enter the ID and password of QQ, the registration page of new WeChat will be appeared as follows.

You have to enter the WeChat ID, introduction of this account, nation, languages and the type of this official account. If you enter the all of item, please click the button of "确定(= OK!)".

*Notice: Actually you can select "English" at the section of languages. but as a result, it seems that PPoW still only support for the Mandarin.

If there are no problem, you can see the top page of PPoW as follows.

This PPoW is consist of five menus as follows.

1. 实时消息 = Real-time Information

You can receive the message from followers of this account, and send the reply to them on this page. 

2. 用户管理 = User management

You can manage users(followers) of this account on this page, and you can also categorize them by each type(favorite, black list, self-customized and etc.).

3. 群发消息 = Posting to the group

You can set the message that you would like to send to the followers at this page. There are the five type of message as follows.

a. 文字 = Text  b. 语音 = Voice  c. 图片 = Picture(s)  d. 视频 = Video(s) 

e. 图文消息 = Text + Picture(s)

And you can specify the message type from these.

*Notice: If you are not a verified user, you can only one message in a day.

4. 素材管理 = Contents management

You can upload the contents that you would like to send with the messages on this page. And you can send the preview of messages to the specific users. 

*Notice: It is necessary that the specific user is a your follower.

5. 设置 = Settings

You can change the information and nation of this official account on this page. Furthermore you can download the QR code of this official account here, and you can put its QR code on your Web site or other social media for increasing followers.

And you can apply to become a verified account, but it's necessary that this official account has more than 500 followers for this applying.

If you input the correct ID and password on mobile apps, it will return the error code of "(4, -69 Login failed)". It seems to be a specification of WeChat at this time.

Actually, you can register to this PPoW as a private person. But if you enjoy WeChat as a mobile collaboration tool, you should not register the account via PPoW.

Ok, today that's all. 

I would like to write about the advanced method or case study of WeChat marketing in near future.

The end of this article, please forgive me to introduce our official account of WeChat.

Actually, our official account usually introduces our products or services in English, but we also introduce the trend of social media or mobile market in China. 

According to the explanation of this PPoW, verified account have more variety method of sending messages. In order to know these merits, and I will write the blog about this, we have to become a verification account. I appreciate your cooperation :)

P.S. Now Tencent provide an international version of PPoW. Because this version provides the English menu, let's try this if you want!

Source => Public Platform of WeChat

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Active accounts of Instant Messenger increased to 1,206,000,000 accounts in China.

According to the report by Eguan, active accounts of Instant Messenger(IM) increased to 1,206,000,000 accounts in China at the third quarter.

Its number increased 17.2% compared to the previous year, and increased 4.1% compared to the previous quarter.

In China, a user usually have multiple accounts of IM, and use the right account in the right case. And when they would like to contact other person, they prefer use it than using Email(Source : Report by CNNIC).


And there are lot of IM service in China now, for example WeChat(Tencent), Meyou(Sina), Wangxin(Taobao), MSN(Microsoft China), Feixin(China Mobile), and also QQ.


Now Tencent have the most strength in this market, but the other companies still have the chance of expanding their user. And foreign companies such as LINE, KAKAO Talk and Skype also be supposed to watch vigilantly for a chance to enter Chinese IM market in future.

So we have to keep attention as ever.


Source => Eguan

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Eguan: Social Media Apps for Android Download Ranking in China.

Eguan published a data of "Social Media Apps for Android Download Ranking" as follows:

WeChat already exceeded 100 million times download. As I explained before, WeChat user exceed 200 million people in the end of September, so I think this is relevant number.

In this data, the second position is Sina Weibo. Sina Weibo totally has 368 million users, and 69% users of among them access it by mobile phone, so this is also relevant number.

The service of third and fourth position is also provided by Tencent. As you know, Tencent have the strength in Chinese social media market.


Unexpectedly, Facebook, Twitter and Google+ was also ranked in this data. As you know, Chinese government has blocked these service, so it can be said that many user  is accessing these service via VPN service :)


Source => Eguan

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Tencent got more than 50% revenue from the online game business.

Tencent recently published their financial statement in the second quarter. According to the report, the revenue from online game business accounted for more 50% of the total.

Online Ads revenue (Blue)            879.7 million RMB (8.3%)
Online Game revenue (Yellow)  5564.7 million RMB (52.9%)
Community or Open Platform revenue(Green)  2221.9 million RMB (21.1%)
Mobile or Telecom value-added service(red)  929.0 million RMB (8.8%)
EC business revenue (Purple)  857.5 million RMB (8.1%)
Other revenue  74.4 million RMB (0.8%)


I reported before the comparison infographic of Tencent and Facebook, the most interesting thing is comparison of its revenue percentage. Because the recent revenue of Facebook was accounted for 84% from Ads on their service.

Recently Tencent has a bigger market capitalization than Facebook Inc, but I'm interested that which company have bigger chance in the future.


Source => Eguan

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Over 150 billion pictures were already registered on Qzone. [INFOGRAPHIC]

Qzone published an infographic that is written about pictures on their service.

On Qzone was already registered over 150 billion pictures.

Average 200 million pictures are registered on Qzone per a day, and 360 million pictures were registered at the maximum in a day. According to the Mashable article, on Facebook is registered about 300 million pictures per a day, so it can be said that there are not so much difference between them.




The ratio of male to female is 48% and 52%.






About the ratio of age, the range of 21 to 30 years old are the biggest ratio.







40% of user published their pictures to everyone, and 24% of users published their pictures to only them selves, and 23% of user set the QA to access those picture, and 13% of users published their pictures to only their friends.








53% of users registered their pictures from mobile, and 25% of users use the digital camera, and 22% of users use a single‐lens reflex camera.








But about the number of pictures per a user, the average of using digital camera user is the largest, it is 23.5 pictures per a user.













I reported before about "Tencent v.s. Facebook", as far as I can see it and this infographic, it still can be said that there is not so much difference between them :)


Source => TechWeb

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Third-party mobile browser user exceeded 240,000,000 people in China.

According to the report by Eguan, third-party mobile browser user was 242,000,000 people in China.

It was increasing 5.2% compared to the previous period, but increasing 52.2% compared to the same period in the previous year.


I reported before that Chinese mobile user was 388.25 million people, so it can be said that the usage of third-party mobile browser is about 60%, though of course there is a error.

And the following figure is the market share of the mobile browser at the same period.

#1 QQ browser  40.3%
#2 UC browser  37.4%
#3 Opera 11.6%
#4 Dolphin browser  2.6%
#5 Tiantian browser  1.0%
#6 Baidu browser  0.8%

Other  9.2%







It can be said that the two top structure of QQ browser and UC browser now in Chinese third-party mobile browser market.


So the person or company who would like to Chinese mobile internet market have to support these two mobile browser in addition to each default mobile browser at this time :)


Source => Eguan 1, Eguan 2

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Tencent Weibo upgraded their business account page to increase their corporate accounts.

Tencent Weibo upgraded their business account page "Wei Space(Micro Space)" yesterday.

In this upgrade, they focus intensifying management function such as tweet management, follower management, page management and so forth.

It can also understand the property of their follower such as age, sex, area, tweeted place, tweeted device and so forth.


And new version can use tweet reservation feature.

Corporate user can set the date, hour, minute and text for tweet as they like.


And its new version has enhanced the function that is related to other applications.

Corporate user can put their pictures and video on their page, and also can put some EC function apps on their page.

Sina Weibo also upgraded their corporate page three month ago, so in this year the battle of getting corporate user will be more briskly in Chinese Weibo industry...



Source => Tencent Weibo "Wei Space"

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How many people are online on QQ now?

QQ is a instant messaging service that are provided by Tencent. According to a news, QQ have over 600 million registered users now.

Recently, Tencent provide a interesting tools that can tell us how many people are online on QQ now.

According to this web site, there are over 161 million users on QQ now (CST 20:53:51, 26th Jun), and the largest number ever is 167 million users.

And we can find that this online user is concentrated at east coastal district and a part of south district. It is same as economically advanced district and areas that have many internet users.

I'm looking forward to when this number will exceed 200 millon :)


Source => QQ official website

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Tencent V.S. Facebook [INFOGRAPHIC]

Below is an infographic that are compared to Tencent and Facebook.























- How old are their company?
Tencent   14 years old
Facebook   8 years old

- How old are each CEOs?
Tencent(Ma Huateng)          40
Facebook(Mark Zackerberg)  28

- How much users do they have?
Tencent     750 million users
Facebook    900 million users

- How much are there active users?
Tencent   170M online users at once
Facebook  530M active users per a day

- Total Sales
Tencent    4.5 billion dollars
Facebook  3.7 billion dollars

- Net Profit
Tencent   1.6 billion dollars
Facebook  1.0 billion dollars

- Listing Financing
Tencent     0.2 billion dollars
Facebook  18.4 billion dollars

- Cash
Tencent    1.8 billion dollars
Facebook 3.91 billion dollars

- Market Value
Tencent     53.14 billion dollars
Facebook  104.81 billion dollars

- Growth rate of total sales
Tencent      45%
Facebook  46.8%

- Growth rate of net profit
Tencent    26.7%
Facebook  39.4%

- Ads revenue
Tencent    0.32 billion dollars(7%)
Facebook  3.15 billion dollars(85%)

- Game revenue
Tencent     2.5 billion dollars(55%)
Facebook   0.5 billion dollars(13%)

- EC revenue
Tencent    0.18 billion dollars
Facebook   few?

- The rate of mobile users
Tencent    50%
Facebook  50%



- Developer
Tencent    300000 developers, 40000 apps
Facebook  1000000 developers, 550000 apps

- Main products
Tencent    QQ instant messenger, QQ space, QQ game, QQ Weibo, Mobile payment...
Facebook  Facebook.com, FreiendFeed, FacebookPlatform, Instagram

- Employees
Tencent     20000+
Facebook   3539

- Entered market
Tencent     China, Russia, Indonesia, India, Korea, U.S.
Facebook   100+ nations


Original article => DCCI Internet Data Center

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Tencent Forms Six Business Groups To Embrace Future Internet Opportunities.

Today, Tencent formally published that they will forms six business groups.

The detail of its six business groups are as follows:

1. Corporate Development Group (CDG)
2. Interactive Entertainment Group (IEG)
3. Mobile Internet Group (MIG)
4. Online Media Group (OMG)
5. Social Network Group (SNG)
6. Technology and Engineering Group (TEG)


In addition, they will set up Tencent E-Commerce Holding Company (ECC), a wholly-owned subsidiary, to focus on managing its fledging e-Commerce business in China’s large and fast-growing consumer e-Commerce industry.


Chairman and CEO of Tencent Mr. Ma published his comment as follows:

“Through the reorganization, we hope to unleash the Company’s potential capabilities to capture the opportunities of the evolving Internet industry. Our goals are: to strengthen our social networking services, to embrace the expanding global online games market, to extend our presence in mobile Internet, to integrate our online media platforms, to nurture our search business, to build out our e-Commerce platforms, and to enhance our capabilities to incubate new businesses. At the same time, we will pool certain of our technology and engineering teams to further develop core technologies and operational platforms so as to better support future business growth.”




Tencent is a one of the biggest company in Chinese internet industry, so this movement bring big impact to the market and their partner too.


We have to pay attention to the trend of their new system making.


Original article => Press Release by Tencent[PDF]

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The analysis of "Social search to find a friend" on Pengyou SNS. [INFOGRAPHIC]

Pengyou SNS that is provided Tencent published the analysis of "Social search to find a friend" as follows:

 Pengyou have about 200 million users as of the end of 2011, and the action of searching other user was run on average 250 million times in a month.


The breakdown of user search is as follows:

- Searched by real-name  72%

- Searched by some criteria  28%






















After found the user who are looking for, they mainly run three actions as follows:

- Look that user's top page(Colored blue)

- Add as for friend
  (Colored orange)

- Send or leave some message to them (Colored green)










And after they find the user looking for;

- 87% user send some message to that user within a week.

- 82% user looked tweets or picture by that user within a week.

- 77% user comment on tweets or picture by that user within a week.

- 58% user send some virtual gift to them within a month.

- 46% user send some apps invitations to them.




Original article => QQ tech

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Tencent prepare own Android 4.0 based custom ROM.

According to the news, Tencent prepare own Android 4.0 based custom ROM for expanding their QQ or Weibo users.

Its product page is here, but now is a phase of internal beta, so we cannot access this site...


Before Tencent released "QQ smartphone" with Chinatelecom or HTC, but there are rumors that its sales is not so good... So they may think it's better that develop customized OS to deliver popular Android devices.

Now its details don't become clear, so if its more information will be available, I will update this article :)

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Tencent Weibo reached 373 million users.

Tencent reported a statement of accounts as of Q4,2011, and their Weibo users reached 373 million users in the end of 2011.

Its number was 310 million users as of Q3,2011, so their users increased 70 million people. And according to the statement, their active users were 68 million people per a day.

Sina also reported a statement of accounts as of Q4,2011 before, their Weibo users were 300 million people, and its active users were 27 million people per a day.


Tencent also have Social Media solution such as Qzone and Pengyou, according to this statement, their active users were each 721 million people and 202.4 million people.


Tencent said they will accelerate Social Media business and mobile solution in this year, so we have to keep attention their action from now on too.


Original article => TechWeb

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