Weibo Wallet made a good start, 50000 Xiaomi mobile was sold out in a little longer than 5 minutes.

I explained that Sina Weibo start to provide their payment system "Weibo Wallet" before.

And I also explained that they have a plan of start campaign with Xiaomi mobile. They set 50000 Xiaomi mobile on there at December 21, but as a result these were sold out just 5 minutes 14 seconds.

Official account of Weibo Wallet said finally 1,300,000 people reserved this mobile phone, and related tweet was forwarded 2,400,000 times.

Watching this result so far, it can be said that Weibo Wallet made a good start. But Xiaomi mobile is one of the most popular mobile phone in China now, so there is some possibility that this result was issued from the popularity of Xiaomi mobile.


But anyway, it is a glaring fact that Weibo Wallet got the measurable registered users at this time. And they said that they extend the partnership with many suppliers in future, they also said that all company are welcomed.

We have to keep attention whether Weibo Wallet can get the big success or not as before.


Source => Official account of Weibo Wallet, WestE

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Baidu published voice assistant apps similar to Siri. Now it supports only Mandarin.

Baidu published voice assistant apps similar to Siri today.

Its utilization method is also similar to Siri. 

If you ask to it what you want to know, then it will reply the relevant answer.

Now it supports only Mandarin, but they said that they will extend the support language such as English and Chinese dialect. And it supports only Android devices, but they didn't mention to extend the support of other systems.


Recently Sogou also started to provide the voice assistant apps.

At this moment, it's not clear whether this kind of apps will become popular or not in China, so we have to keep watching trend of this in future.


Source => Techweb

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The trend report of tablet PC user in China (Apps Edition).

The last time, I introduced the summary of tablet PC user report in China. And today, I will introduce the report that focused tablet apps.


1. How many apps installed in your tablet PC?

Less than 5 apps      4.8%

5 to 10 apps           21.9%

11 to 20 apps         28.4%

21 to 30 apps         21.0%

31 to 40 apps           8.8%

41 to 50 apps           4.1%

More than 50 apps 11.0%






And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user. Watching this diagram so far, it seems that iOS user tend to use more apps than Android user.


2. How many apps do you often use?

Less than 5 apps    21.6%

5 to 10 apps           54.1%

11 to 20 apps         17.4%

21 to 30 apps           4.3%

31 to 40 apps           1.3%

41 to 50 apps           0.4%

More than 50 apps   0.9%






And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user. And about the often using apps is also the same result that iOS user also tend to use more apps than Android user.

3. Online or offline, which case are you using more time on your tablet?

Online       61.9%

Offline      19.5%

No difference    18.6%

4. Which type of apps have you installed?

News apps is the most popular one, but this is a convincing result. Because the last report also said the most popular purpose of using tablet PC is reading the news.

5. Which type of apps do you often use?

6. Usually, where do you download your apps?

Third-party app store  28.4%

By search engine             27.8%

OS default app store     23.2%

Download site                 11.4%

App store of device maker  4.2%

App store of each career  2.0%

Other   3.0%

And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user.

Google have not provided their Play Store market in China, and generally the regular Android devices in China are not installed Play Store apps. So as a result, the downloading from third-party app store is the most popular method.

And about iOS, 42.4% of iOS user jailbreak their devices in China. So as a result, it seems that the percentage of downloading from third-party app store is relatively high.

7. How much spent for apps in a month?

Not spend at all       42.4%

(using only free apps)

Less than 10 RMB   17.8%

10 to 20 RMB           15.4%

21 to 50 RMB           14.0%

More than 50 RMB   10.4% 

And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user.

Watching this diagram so far, it seems that iOS user tend to spend more money for apps than Android user. 

As I reported before, the sales volume of tablet PC in China was 2,604,000 units in the third quarter, and this volume is estimated to continue increasing in future. So for many apps developer, there is a lot of chance in Chinese tablet PC market.

Source => ZDC

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ZDC published the trend report of tablet PC user in China.

Recently, tablet PC user is steadily increasing in China. Well, how purpose they use their tablet PC for? ZDC published the one of answer for this, and it is a user research of tablet PC as follows.


1. Which tablet maker do you use?

Apple  41.1%
Lenovo  23.8%
Samsung  9.1%
Newman  6.7%
Asus  2.7%
SmartDevices  2.5%
DELL  1.9%
Acer  1.6%
Huawei  1.4%
Aigo  0.8%
Other  8.4%






2. Which tablet OS do you use?

Android  56.3%

iOS  41.2%

Windows  0.8%

Other  1.7%







Android tablet have a over 50% market share, and Apple iOS have 41.2% of market share in China. So it can be said that tablet PC market in China is still the status of two top era.
Microsoft already published "Surface". But they haven't started to provide it in China formally, so their market share is very few at this moment.


3. Which price range is your tablet PC?

Less than 500RMB  2.5%

500 to 1000RMB   20.6%

1001 to 2000RMB  19.1%

2001 to 3000RMB  18.1%

3001 to 4000RMB  27.2%

More than 4000RMB   12.5%




The price range of 3,001 to 4,000(477 to 636 USD) have the biggest share in this report, and the price range of 500 to 1000(79 to 159 USD) is the next position. So it can be also said that the price range of tablet PC in China is the status of bipolarization now.


4. How long do you use tablet PC?

Less than 3 months  7.4%

3 to 6 months  21.4%

6 to 12 months  25.6%

12 to 24 months  27.6%

More than 24 months  18.0%








5. Usually, what time do you use your tablet PC?

20 to 22 o'clock is the most used time range, and the next is 18 to 20 o'clock. So it can be said that many tablet users use their tablet after their work.


6. Which purpose do you use tablet PC for?

News   86.2%
Instant Messenger  67.4%
TV/Movie/Video  67.4%
Book   59.7%
Game   58.0%
Music   56.9%
Search   50.8%
Download apps   44.3%
Mail   41.2%
Online shopping   39.3%
GPS or LBS   30.3%
BBS/Weibo   27.3%
Stocks   21.4%
Other   13.7%




Watching this report so far, I felt that consumer tablet user is more than business user, but there is also the another fact that business tablet user is gradually increasing in China. I will keep watching the trend of this market as before.


Source => ZDC

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Tencent got involved in trouble in the trademark right of "Weixin". Other company already filed its trademark earlier than them.

"Weixin" is a one of most popular Instant Messenger tool in China. Its international version is called "WeChat".

Recently, they got involved in trouble with the trademark of product name. Tencent filed its trademark on January 24, 2011.

But its one week ago, Beijing based other company already filed the trademark right of "Weixin" as follows.

Generally speaking, Weixin is already a well-known word at that time, so Tencent eventually may own its trademark right.
But on the other hand, the trademark right is preferred the earlier filing, so there is a possibility that Tencent have to change their name of "Weixin", or have to pay the royalty of this trademark right.

We have to keep watching this event as before, but I think that this is a simple mistake of Tencent. Because Weixin started its service on January 21, 2011. So they can file its trademark earlier than January 17.

Apple also struggle with the similar problem in China, we have to treat with these problem more carefully.


Source => Mydrivers.com

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Sina Weibo started to provide their payment system "Weibo Wallet".

A few days ago, Sina Weibo started to provide their payment system "Weibo Wallet(微博钱包)".

Its account is tied up the account of Sina Weibo, and its user not just can buy some goods, but also can pay the utility expenses.

It can charge money from bank, mobile phone, Weibi and so forth.

Now they have a campaign with Xiaomi, they announced on their top page that they will start to sell the new mobile phone of Xiaomi from December 21.

I said that Sina Weibo already started monetization before, they may start to enhance their EC solutions in earnest. I will keep watching its action as ever.


Source => TechWeb

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Tencent Weibo published the analytic report of EC industry's official accounts.

Last month, Tencent Weibo published the analytics report of travel industry's official account, but they published the EC industry's one now.

First picture is the ratio of official accounts by category.

C2C platform or re-seller  56%


Group Purchase  23%


B2C platform or re-seller  23%


other  5%







Next picture is the tweet type of their accounts posting.






#1  With picture(s)   38.5%

#2  With URL  34.2%

#3  Text only  27%

#4  With video  0.25%

#5  With music  0.05%












Next is the data of follower(user) side.
First picture is the ratio of male to female.

Male : 43%


Female : 57%







This time, the ratio of female is higher than the last analytics.



Next graph is the ratio by age.

20-24 years old : 29%

25-40 years old : 42%

*The rate of 20-40 years old use is over 70% of all.










The last graph is the ranking by area that users live in.

#1  Jiangsu

#2  Guangdong

#3  Zhejiang

#4  Shandong

#5  Hebei

#6  Sichuan









Tencent also said that they will continue to publish the data of other industry in future, so I will keep watching their update.


Source => Tencent Weibo

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WeChat users was already 270,000,000 people, and its number may exceed 300 million people in the next month.

As you know, WeChat is the most popular IM tool now in China .

Tencent started to provide the service of WeChat on January 21, 2011. The number of this user exceeded 100 million people on March 29, 2012(it takes 433 days), and the number of this user exceeded 200 million people on September 7, 2012(it takes 172 days).

And according to the recent news, this user already exceeded 270 million people at December 8, 2012. So this means its user increased 70 million people in 81 days (from September 7, 2012). Because its recent daily increasing number is 864,200 people, if they keep the speed of increasing, then the day that the number of this user will exceed 300 million people may be around January 10, 2013.


Now WeChat is promoting not only in China, but also is promoting in the rest of Asia. And they recently accelerated the O2O marketing activity as the one of their monetize.

We have to keep attention to their activity not only in China, but also in the other country.


Source => MyDrivers

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IDC said that 27.2% of companies have already used the enterprise social networking system in Japan.

According to the recent report by IDC Japan, 48% of Japanese companies would like to use the enterprise social networking system in few years.

This report also said that 27.7% of Japanese company already use the enterprise social networking sytem.

In Japan, TOYOTA already use the enterprise social networking system. And 8,000 employee of this company already join this system, but they would like to increase to 30,000 users in few years.


This report said that the usage of email is almost 85% in Japan, but I think it may be increasing the user who use in different ways depending on several cases.



Source => IDC Japan, Asahi.com

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42.4% of iOS user jailbreak their devices in China. But on the newer device, the rate of jailbreak is decreasing.

According to the current report by Umeng, 42.4% of iOS user jailbreak their devices in China. Its breakdown is as follows.

The ratio of jailbreak:

iPhone 3GS  69.2%
iPhone 4       48.6%
iPad              48.3%
iPad(New)   37.0%
iPhone 4S    36.1%
iPad2 3G     32.4%
iPad2 Wifi  31.9%





The jailbreak rate of the newer devices is lesser than older one. This report said that there are two reasons of its result.

1. The difficulty of jailbreak become more difficult than before.
2. The motivation of jailbreak is lower than before.

Actually, Apple is enhancing to measures for jailbreak, there are no method to jailbreak some version of base band. Furthermore Apple already started to provide official app center in China too, and users can download more than 300,000 apps or games from there.

According to the news, China Telecom start to sell iPhone 5 on December 10th, and China Unicom also start to sell it in the end of December.

Let's keep attention how much iPhone 5's jailbreak rate will be.


Source => Umeng

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Registration user of Tencent Weibo exceeded 500 million people in the third quarter, and the daily average of active user was nearly 100 million people.

According to the financial statement of Tencent, the total registration user of Tencent Weibo was 507,000,000 people in the third quarter.

And their daily average of active user was 94,000,000 people at the same period.

Their  rival Sina Weibo announced their total registration user was 424,000,000 people, and its daily active user was 42,000,000 people in the third quarter. Hence it follows that Tencent have the lead 80 million people to Sina Weibo in the registration user, and have the lead over double score to them in the daily active user.


Tencent will provide the new function that can display the number of being read by each post soon.

It seems that this function will be similar to the facebook page, but a tencent staff said this function will become the one of index for the marketing.

Let's keep attention to their action as before.



情報元 => TechWeb, ChinaByte

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The ratio of 3G network mobile internet user is increasing in China, but its ratio was still less than 20% in the third quarter.

Baidu released "Chinese mobile internet trend report in the third quarter", but this report said that the ratio of 3G network mobile internet user is increasing in China, but its ratio was still 19.8% in the third quarter.

Next graph is a usage by each career.

China Mobile     56.6%

China Telecom  23.4%

China Unicom    20.0%

The market share of China Mobile is gradually decreasing, on the other hand China Telecom and China Unicom is gradually increasing their market share.

And in case of focusing iPhone and Android devices, these gap is more narrow as follows.

China Mobile    41.3%

China Telecom 32.0%

China Unicom   26.7%

And next graph is the market share by each mobile operating system.

Android              33.9%

S60                     13.4%

Feature phone  13.1%

iOS                       10.7%

MTK                       9.1%

S40                        3.2%

Windows              1.6%

Other                    5.1%

As I reported before, Android devices have 90.1% market share in Chinese smartphone market, but it also can be said that Android have 33.9% market share in mobile internet devices.

Next graph is a market share by each mobile device maker.

Nokia         16.8%

Samsung    12.1%

Apple          10.7%

Shanzhai      8.8%

HTC               5.8%

Huawei         4.7%

Lenovo          3.3%

ZTE                3.2%

Motorola      2.9%

Coolpad        2.3%

Sony              2.2%

LG                  2.0%

Nokia and Shanzhai is still decreasing their market share, but on the other hand Samsung, Apple, HTC and Lenovo is increasing their market share.

I reported the summery of this report, but you would like to check this full version, please visit here. (This report is written in Chinese.)

Source => Baidu : Chinese mobile internet trend report in the third quarter

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Tencent Weibo published the analytics of travel industry official accounts.

Tencent Weibo published the analytics of travel industry official accounts.

First picture is the ratio of official accounts by category.

#1  Travel agency   55.8%

#2   The sights  15.5%

#3   Tourist bureau  0.9%

Other   27.8%






Next picture is the tweet type of their accounts posting.

#1  With picture(s)   65.33%

#2  With URL  20.38%

#3  Text only  13.54%

#4  With video  0.71%

#5  With music  0.03%





Next is the data of follower(user) side.
First picture is the data of each follower's property(Sex and age).

Male : 55%

Female : 45%




20-24 years old : 27%
25-40 years old : 46%
*The rate of 20-40 years old use is almost three-quarters of all.






Next picture is the active time of them by hour and day.

Red colored line show the user's, and gray colored line show the official account's.

Most of user and official account both are in active on 9:00 to 17:00, but user is still in active after 17:00. So this graph pointed out that the time of 17:00 to 23:00 have a chance of the publicity.



Most of user and official account both are in active in a weekday, but user is still active in a weekend. So this graph pointed out that weekend have a chance of the publicity.








Last picture is a little bit interesting.

The upper illustration is the actual contents that these official accounts posted.

Introduce the sights : 55%
Introduce the plan of travel : 22%
Introduce some services : 14%



The lower illustration is the contents that user would like to know.

How to travel : 46%
Price of travel : 20%
Introduce the sights : 19%


The post by official accounts and user needs occurred some mismatches.




Tencent said that they will continue to publish the data of other industry in future. I'll looking to them too.


Source => Tencent Weibo

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