88.81% of over 19 years old internet user are using Weibo in China.

According to the report by DCCI, 88.81% of over 19 years old internet users are using Weibo in China.

The usage rate of each Weibo is as follows(multiple answers allowed):

Using Sina Weibo       87.67%
Using Tencent Weibo  84.69%
Using NetEase Weibo  56.12%
Using Sohu Weibo      35.63%
Using ifeng Weibo      13.61%
Using other Weibo      18.37%


This report also said as follows:

- About 70% of Sina Weibo or Tencent Weibo user have a only one account on each services, and 18.54% of Sina Weibo user and 14.89% of Tencent Weibo user have more than two accounts on each services.

- The sex ratio of Weibo user is 57.4% of men and 42.6% of women.

- 43.28% of Weibo users follow one to five corporate official accounts, and 20.83% of Weibo users follow six to ten corporate official accounts.


As I reported before, the number of Weibo users was 273,645,000 people in the end of June, and it is estimated the user will exceed 300,000,000 in the end of 2012. Weibo became already one of the biggest platform for marketing in China. Have you already started Weibo? :)


Source => Eguan

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Third-party mobile browser user exceeded 240,000,000 people in China.

According to the report by Eguan, third-party mobile browser user was 242,000,000 people in China.

It was increasing 5.2% compared to the previous period, but increasing 52.2% compared to the same period in the previous year.


I reported before that Chinese mobile user was 388.25 million people, so it can be said that the usage of third-party mobile browser is about 60%, though of course there is a error.

And the following figure is the market share of the mobile browser at the same period.

#1 QQ browser  40.3%
#2 UC browser  37.4%
#3 Opera 11.6%
#4 Dolphin browser  2.6%
#5 Tiantian browser  1.0%
#6 Baidu browser  0.8%

Other  9.2%







It can be said that the two top structure of QQ browser and UC browser now in Chinese third-party mobile browser market.


So the person or company who would like to Chinese mobile internet market have to support these two mobile browser in addition to each default mobile browser at this time :)


Source => Eguan 1, Eguan 2

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IE 6.0 is still top share of Chinese browser market.

According to the data of Baidu flow research institute published, IE 6.0 is still top share of Chinese browser market.

It's the data of last month(06/01/2012 - 06/30/2012), but the market share of IE series are 58.78% at the same period in total. Furthermore, Qihu 360(奇虎360) is also basically IE based browser, so it can be said IE dominate over 80% of Chinese internet browser market.

Well, how about the other internet browser? Google Chrome have 6.18% of market share, but Firefox(Chinese: 火狐) is out of this data, and they are put on the other...


The similar result can be seen also by the another company's report.

This report was published by CNZZ, but the market share of IE 6 was 21.27% at June 2012. The market share of IE series was 51.49% in total, and Qihu 360 was 26.94%, so it still can be said that IE dominate around 80% of Chinese internet browser market.

This report also said that the market share of Chrome or Firefox was very few, respectively 2.68% and 1.78%...


If you are the person who would like to enter Chinese web service market, you cannot still ignore the support of Internet Explorer...


Source : Baidu flow research institute, CNZZ

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China Mobile still dominate 65％ of Chinese mobile whole market, but 3G market is in the situation of competitive.

Big 3 career(China Mobile, China Unicom, China Telecom) released the report of each mobile user condition in China as of  June 2012.

According to these report, recent market share of Chinese mobile user is as follows:

User number of each mobile career as of June


China Mobile   : 683 million


China Unicom  : 219 million


China Telecom : 144 million





Actually China Mobile still dominate 65% of Chinese mobile market.


But on the other hand, we can find the different result on the data that is focusing 3G users.

The number of 3G users each mobile career as of June


China Mobile  : 67.079 million


China Unicom : 57.53 million


China Telecom : 50.96 million



China Mobile have 38.21% share of 3G market in China, but its number is much less than whole market share. And China Unicom have 32.77% of market share, China Telecom have 29.03% of market share, so it can be said that focusing 3G market in China is in the situation of competitive.


The one of reason is related to each method of 3G communication. As you know, each 3 careers adopted the method of 3G communication is as follows:

- China Mobile    TD-SCDMA
- China Unicom   W-CDMA
- China Telecom  CDMA2000

W-CDMA and CDMA2000 are the communication method that is adopted by many companies in the world wide, but TD-SCDMA is the standard that is used only in China.

So in case that foreign mobile device companies would like to enter Chinese market with China Unicom or China Telecom, there are no need to customize their mobile devices basically. But in case that they would like to enter Chinese market with China Mobile, they have to add or change to TD-SCDMA chip on their mobile devices.

It is also the fact that China Mobile have less kind of 3G mobile devices compared to China Unicom and China Telecom.


This year or next year will start LTE service in China, but China Mobile have a plan to advance the standard of TD-LTE. China Unicom and China Telecom have not decided that they adopt which standard at this time. So we have to keep attention this trend the same as always.


Original article => Sina blog

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The whole user growth rate of Weibo is slow down, but mobile Weibo user continue increasing.

Yesterday, I introduced the summary of a report by CNNIC. Today, I would like to introduce the data of related social media market in China.

The figure below is a data that is written about user number, utilization rate and growth rate of each internet services in China.

According to this report, Instant Messenger is the most popular internet service in China, and it has about 445,149,000 users as of June 2012.

And Weibo have 273,645,000 users at the same period, but its growth rate is 9.5% compared to the end of 2011. Its growth rate of 2010-2011 was 292%, so it can be said that its growth speed is becoming slow down.

I'm not sure that its slow down is caused that users are boring Weibo or there are other reasons at this time. So we have to keep attention its trend.

And SNS have 250,510,000 users at the same period, but its growth rate is 2.6% compared to the end of 2011. About SNS, its growth rate of 2010-2011 was 3.9%, so it can be said that its growth is remained flat.

Next is the data that is written about mobile services.

Instant messenger is the most popular service in the mobile field too, its utilization rate was 83.0% as of June 2012 in China.

And the utilization rate of mobile Weibo was 43.8%, and the user number of it was 170,010,000 people as of June 2012.

Mobile Weibo user increased 33,110,000 people compared to the end of 2011, so it can be said that users is not boring Weibo, but is shifting to mobile use.

And the utilization rate of mobile SNS was 41.2%, it decreased 1.1% compared to the end of 2011. So it can be said that the growth of SNS is totally remained flat as I said.

Well, about excepting social media area, you can download its original data from here (It's written in Chinese...). So if you have interested in this more detail, please visit there :)

Source =>  CNNIC "The 30th Statistical Report on Internet Development"

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CNNIC released a report "The 30th Statistical Report on Internet Development in China".

Today, CNNIC released a report "The 30th Statistical Report on Internet Development" that is written about the situation of the latest Chinese internet market.

According to this report, internet users in China was 537,600,000 people.

The user increased 24,500,000 people compared with the end of 2011, the diffusion rate of internet was 39.9%.



Next, mobile internet users in China was 388,250,000 people.

The user increased 32,670,000 people, the ratio of mobile internet user was 72.2% of a whole.


The growth speed of mobile internet user is really rapid, mobile device became the top of all method connecting to the internet.

Red line : Mobile

Blue line : Desktop PC

Green line : Laptop PC









And according to this report, Chinese internet user was on internet 19.9 hours per a week.

And the component ratio of Internet users by age is as follows.

  age     2012,1H     2011E
> 10       1.2%         1.7%
10-19    25.4%       26.7%
20-29    30.2%       29.8%
30-39    25.5%       25.7%
40-49    12.0%       11.4%
50-59     4.3%         4.1%
50 <       1.4%         0.7%  





Today, I reported the summery of this report. But the next time, I will report the detail and the situation of each Web services.


Source =>  CNNIC "The 30th Statistical Report on Internet Development"

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Mobile map users exceeded 220000000 people in China.

According to the report by Eguan, mobile map users were 229190000 people in China as of the second quarter.

It was the first time that the number exceed 200 million people, and it was increasing 33.0% compared to the previous period.


About the market share is as follows:

#1 Amap   25.7%
#2 Google Map  17.5%
#3 Baidu Map   17.3%
#4 Tiger Knows  9.0%
#5 Mapbar  8.5%
#6 Navidoc  8.3%
#7 Nokia Map  7.3%
#8 SOSO Map   2.5%

other  3.9%







Baidu Map increased 3.7% of their market share compared to the previous period, but on the other hand Google Map decreased 5.7% of their market share.

Google continue to lose their position in China, but they can catch-up their position again or not in the future... We have to keep watching their actions.


Original article => Eguan-1, Eguan-2

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